If Architecture is at the same time art and engineering, it also is a thinking process applied to the world we inhabit and transform, and its practice leads architects to build their convictions about the proper way to create the new within the existing. At ZUO, practical approaches do not absolve ourselves from theoretical thinking conducted simultaneously. Such thinking might be kept unrevealed towards the exterior, which explains why it is useful to explain here our philosophy, to talk of scale, context and emotion.